Fostering a Culture of Innovation

The frustrating truth is despite their best efforts most entrepreneurs will fail within 5 years. Of those that manage to survive, the next challenge become finding a way to make lightning strike twice. Traditional thinking is that the second iteration of a business should focus on repeating the founder’s example and vision, with the main emphasis being to do it again. However, in today’s complex world where competitors could exist around the corner or around the world, any business that is not constantly innovating is at risk of perishing. At some point every entrepreneur runs out of ideas or just falls into a rut. When this happens, the entrepreneur needs a divergent voice to help reinvent the business.