Making business consulting and outsourcing a force for good
Operating in Japan as
Who We Are
AVODA Strategic Consulting is AVODA Group’s boutique consulting firm based in Japan and Uganda. Our main clients are Japanese or Asian corporations and organizations that are operating in, expanding into, or trading with East Africa. Originally opened in the United Kingdom in 2011, AVODA Strategic Consulting has over a decade of experience providing international clients with business expansion, trade, and business process outsourcing strategy for Africa.
As the official representative of Japan External Trade Organization (JETRO) in Uganda, we offer research and consulting services to Japanese corporates expanding into or trading with Uganda at a heavily subsidized price.
Recent Projects
AVODA President Jun Shiomitsu tells investors “why Uganda, why now?” at the JICA (Japan International Cooperation Agency) NINJA startup program where 100 Ugandan startups applied for million-dollar level investments. Jun was a member of the JICA task force that funded and ran the program.
AVODA officially becomes the JETRO (Japan External Trade Organization) African Business Desk for Uganda. JETRO represents over 100,000 Japanese firms and corporates.
AVODA represents Japanese corporates at the Uganda Investment Authority event “Bouncing Back”, held at the Innovation Village Kampala. AVODA President Jun Shiomitsu gave a critically acclaimed speech about how the rest of the world sees Uganda today as an investment destination.
our Services
AVODA Deep Blue
Are you a growth-stage start-up with over US$300,000 in annual sales? And are you looking for investment of US$1 million or above? You’ve come to the right place. The AVODA Silver program offers world-class investment consulting at a price that startups can afford.
To be the BEST consultancy for this space, AVODA has completed extensive research of nearly 150 African startups and many local and global investors. We know what you need, and we know what investors want.
The biggest question investors always have in mind is, “how fast will this business grow?” AVODA can help you quantify for investors exactly how much growth potential your business has, and how best to communicate it to your investors. We will also help analyze your business model to identify unrealized opportunities for scaling, as well as how to improve your business model to lower costs and boost revenue.
The second most important question in the investors’ minds is, “how much is this business worth now, and how much will it be worth in ___ years?” The valuation of your business calculated in two ways.
Relative valuation: Based on comparison with other similar businesses
AVODA has a repository of classified data from over 100 businesses that helps us accurately estimate your business’ worth.
Intrinsic valuation: Based on current & projected financials
Where there are no similar businesses to compare your business to, AVODA has the expertise to extrapolate from your cashflow (revenue, cost, profit, unit economics) to forecast you financial performance over the next 3 to 5 years.
AVODA has a large, global network of investors, including loan and fixed income investors, angels, VCs, and investment or donor-advised funds.
Contact us to find out what kind of investor you should be targeting, depending on your growth stage, growth forecast, geographic location, industry sector, and more.
If your business has strong performance or performance potential, AVODA can also help connect you to the right investors in out network in Asia and the US.
AVODA Consultancy
1.Primary Research & On-ground Market Data Collection (Kenya & Uganda only)
AVODA has the combined advantage of highly skilled, MBA-holding senior consultants as well as a network of over a hundred junior consultants trained at AVODA. Both can be mobilized to conduct primary or secondary market research, including both interviews, surveys, questionnaires, sampling, and observation.
2.Market Data Analysis
AVODA’s expert can take the raw market data you have collected through (1) above and create analyses to help you make educated decisions about how to operate, expand, or even test your business in East Africa.
1. Project Planning
AVODA has a wealth of experience planning and budgeting both large scale ($5 million +) and small scale ($5,000 +) projects in East Africa for both domestic and global clients. Our repertoire includes projects for market research, investment and fundraising, sales and marketing, event management, etc. Some of our past clients include; JICA (Japanese International Cooperation Agency), JETRO (Japan External Trade Organization), and many more.
2. Local Execution
Regardless of whether or not you have physical presence in Kenya or Uganda, AVODA’s expert team and large network will be your “boots on the ground”, allowing you to make things happen in East Africa as if you had a large team present. AVODA’s project management team is known for its speed, cost efficiency, and accuracy.

Our institute (AVODA Institute) can evaluate and train teams of customized, skilled workers to whom you can outsource any business process that can be executed online. Our consultancy (AVODA Consultancy) can also provide the added quality assurance, accountability, and even continuous management of such teams.
Business processes that AVODA can help you outsource include: Telemarketing, call centers, payroll management, accounts management, social media management, ghostwriting, and more.
As the Central, East and Southern Africa regional integration continues to take shape, business expansion in the region is becoming a prerequisite for business growth and scalability.
Avoda Consultancy assists companies to expedite expansion plans and growth strategies in Uganda, Kenya, and the Democratic Republic of Congo.
The process involves market analysis, research & planning, determining market entry feasibility and recommending a competitive market entry strategy. Our services are modular in nature, allowing you to access just the support and insight you need resulting in a cost-effective process.
NOTE: If you are a young, early-stage start-up that has yet to hit $300,000 in sales per year, we have the perfect programs for you! Learn more about how we can serve you by visiting the AVODA Institute of Entrepreneurship website.
Testimonials
Get in touch with Us
Tokyo, Japan Office
Head Office:Daikyo-cho 12-3-201, Shinjuku-ku, Tokyo 160-0015, Japan
Main Bank:Sumitomo Mitsui Banking Corporation, Akasaka Branch
Phone:+81 (0) 80 7110 1981
Kampala, Uganda Office
Branch Office: 17 Tufnell Drive 5F & 6F, Kampala, Uganda
Main Bank:ABSA Uganda, Lubowa Branch
Phone:+256 787 625 077