Founders don\’t need a research budget, they need questions that prevent polite lies. Why the Mom Test is the cheapest research department in the world, and how to run 20 free conversations that save your savings.
Over half of CRM implementations fail, and the failure is human, not technical. Why sales discipline is a founder habit before it\’s a software purchase, and how AI just removed the last excuse.
Africa has 755 mobile-money agents per 100,000 adults versus a handful of bank branches. Why the agent layer, not the app, is East Africa\’s cheapest credible route to market, and how to design yours.
Agent Networks: East Africa\’s Real Distribution Superpower Read More »
East Africa\’s biggest-wallet customers are NGOs, schools, and corporates, and almost nobody teaches founders to sell to them. The post-USAID localization wave just opened the door. Here\’s the playbook.
The B2I Playbook: Selling to NGOs and Institutions Read More »