Prospects are now actively comparing your product or service against other options available in the market. They are looking for the best solution to meet their needs, considering factors such as features, benefits, pricing, and customer reviews.
At this point, your potential customers have recognized their need for a product or service and have chosen your brand as the solution. This is where you start building a relationship with your audience, providing them with more information and showing them the value of what you offer.
The marketing funnel is a powerful framework that helps guide potential customers to your brand. At the heart of this strategy lies the digital marketing funnel—a comprehensive, multi-stage approach designed to guide prospects through the buyer’s journey, from initial awareness to final conversion.